The Belgian NGO 11.11.11 battles injustice in the world. One of their recent targets is to vote in a new duty of care law in Belgium. The law will hold corporations accountable for human rights violations in their supply chain. To grab the people’s attention in order to be able to pressure the government, they needed some strong visual material.
The idea of these animated ads was based on the concept of unboxing videos. The most challenging part of these ads was to animate the hands. Most of it was done frame by frame in Photoshop, then everything was put together in After Effects.